The power of illustration through the prism of half of a century of publicating BIB Miscellanies


This paper is published in: Miscellany: International Symposium BIB 2015, Bibiana, Bratislava 2015.
http://www.bibiana.sk/fileadmin/bibiana.sk/docs/zborniky_bib/2015/2015_1_slovensky.pdf


The International Symposium, which is an integral part of the Biennial of Illustrations Bratislava (BIB), among other related programs of this multi-significant and world-renowned biennial–an institution in the world of illustration, is being organized since the foundation of the BIB, continuously since 1967 until today (the only exception was the year 1993). Every year, the organizers of the Symposium have directed the authors to investigate and write on a specific topic in the field of theory and history of children’s book illustrations and to expose their papers at Symposiums within the BIB.

The organizers of the BIB Symposium, first the Slovak National Gallery from Bratislava 1967 – 1987, and later the International House of Art for Children BIBIANA from Bratislava from 1989 to date, have regularly published papers exposed at the Symposiums in the Miscellanies, in multiple languages.

In the period from 1967 to 2013, the BIB has influenced the development of illustration in the world through two aspects that can be considered the most important. One of them is evaluating illustration through a selection of illustrations for exibiting at the Biennial, which has directed the currents of illustration development, and the other, the less visible and obvious one, is theoretical, through organizing the Symposium and the publication of the Michellany related to illustration, a great contribution was given to the direction and development of the theory of illustration, which is a much younger discipline than illustration in and of itself. The theory of illustration, one might say, is still developing and it lags behind general art theory, from which, indeed, it draws the approaches for observing illustration artwork.

Beginning with the topics of the Symposium, through all the years back, we see how the organizers have approached the problem of theoretical research of illustration and how they have, by defining topics, directed the authors of articles to deal with the illustration as well. The topics of the Miscellanies reflect the problems of the given moment in which the illustration was located in, in relation to general developments in the world, the currents of art theory, the topics which are related to the theory of illustration and which have been addressed to in a lesser extent, and the like.

The Symposiums were attended by theorists and art historians from different countries of the world, bringing, through articles, their own viewings of problems of the given topics of the Symposium and presenting the specifics of illustration in their own countries, thus making them available to authors from different socio-cultural and specific national environments.

In 48 years more than 400 articles of authors from a great number of countries have been published in the BIB Miscellanies, from: Russia (former Soviet Union), Germany, Czech Republic, Slovakia (formerly Czechoslovakia), Serbia, Croatia, Slovenia (former Yugoslavia), Austria, Japan, USA, Finland, Hungary, Turkey, Italy, Belgium, the United Kingdom, the Netherlands, Poland, Greece, Brazil, Bulgaria, Romania, Cuba, Nigeria, Portugal, Iran, South Africa, Cameroon, India, Venezuela, South Korea, Latvia etc. 

It is a known fact that books on the theory of illustration in general, not only on the theory of children’s book illustration, aren’t in abundance, especially in smaller countries, which gives great importance to these Miscellanies. We note that there is a greater number of publications on the illustration of children’s books than on illustration of other types of narratives, which causes many to draw on the achievements of the theory of children’s book illustration even in the consideration of illustration in non-children’s literature i non-book illustration.

For instance, in Serbia, only two books on illustration, written by Serbian authors, have been published so far, whilst a large number of articles has been published and scattered through various publications that aren’t specialized in illustration. Even if there were more books on this subject in the world, again, the significance of the BIB Miscellanies would be unavoidable because, if we look at all the Miscellanies as one whole, we get a cross-section of the development of illustration in the world for a period of about 50 years, through articles of authors from different countries, in different time periods within which illustration existed in and within which it survived, passing through various phases. If we consider the fact that, since recently, this wealth of theoretical considerations of illustration is made available entirely for free on the internet site of BIBIANA, in English in addition to Slovak (except the first two publications that are in Slovak and in German, with some of them additionally in Russian), it can be said that this gives a completely new dimension to the achievements of the BIB Symposium, through the possibility that young generations of researchers from around the world perceive illustration through the achievements of theoretical studies within the BIB Symposium in the last half a century, and that what separates them from this is just one click!

This kind of a cross-section of illustration in the world is difficult to view in some other way because it would be necessary to study theoretical books from different countries, which are written in different languages, which may not have been translated in English or into a language spoken by a particular author, or which are old editions, inaccessible to buy, located in libraries and cannot be borrowed, which would mean that the author has to travel to study books on illustration in other countries… All this confirms the thesis of the importance of these Miscellanies in viewing illustration in the period of half a century, from the perspective of different topics, contexts and viewpoints of authors from different countries.

Many speak of the undisputed significance of the BIB when it comes to the creation of illustration itself, but the Symposium and the contribution of the BIB to the theoretical level is always somehow in the background and overshadowed by the illustrations themselves and the Biennale, which is only natural, because first the artwork is created and then the theorists study them. But sometimes the causality is reversed, when theory and reflection affect the development of illustrators and their education and the sole approach to work, so that we get to a point where theoretical study, even though secondary isn’t less important. Therefore, the results of the BIB Symposium, in the form of the Michellany, have, through feedback, influenced the creation of illustrations itself.

Even as early as in the BIB Michellany published in 1971, Anna Urblik (Slovakia) noted in the Introduction that, in addition to the existing literature on illustrated children’s books, there still lacks a systematic review of the structure of the theory of illustration for children, forecasting that it will be the BIB Symposiums that will fulfil this task (Urblik 1971: 138). She also noted the lack of a specialized theoretical magazine devoted to the illustration of children’s books itself, about which articles are published mainly in publications devoted to children’s literature or some other related discipline, which makes the problem of illustration for children treated as a matter of secondary importance. In the end, she concludes and sets as a sort of a task and further goal of the Symposium: “The theory of illustration for children we intended to develop at the BIB, should not abandon the principal and essential thesis of commitment. The aesthetic function of the illustration should not be separated from the ethic-educational and social values. Only in this way the world illustration creative activity for children can become the co-creator of the happy and contented life of children all over the world.” (Urblik 1971: 138).

In the same year, 1971, the effort of the BIB Symposium was recognized as extremely important and valuable by Ela Gankina (USSR): „In the conclusion I would like to express my admiration of the gigantic and such a diverse activity carried out since the first Biennale by the organisers of the BIB, the researchers of the Slovak National Gallery and all the members of the International Curatorium of Specialists in the literature for children. Owing to their activity only, we can nowadays present the problem of historical-theoretical investigation of the illustration of the book for children.” (Gankina 1971: 141)

Following the topics of the Symposium chronologically we can see which problems preoccupied the theorists of illustration at a given moment: the impact of illustration on emotional education (1967), the problem of illustration as a specific genre/category among fine arts (1969), illustration as a specific category of artistic expression (1971), aesthetic and extra-aesthetic aspects of illustration for children (1973), forms and methods of describing the present in the illustrations of the books for the young (1975), Significance and Impact of Textbook Illustration and its Contents (1977), a picture book for young children (1979), the processes in the creation of illustrating a children’s book (1981), the effects of artistic influences and tradition on illustrating children’s books (1983), children and peace in the illustrations of the people of the world (1985), a child as a hero and a bearer of the social aspect of time in illustrated children’s books (1987), the relationship of an illustrated book and an animated film (1989), fantasy and imagination in illustrations and animated film (1991), illustrations as commodity – the artistic value of illustrations in the condition of today’s book market (1995), the illustrator and his relationship towards present conditions of life (1997), the new millennium in illustrating children’s books (1999), Research in illustration (2001), the phenomenon of postmodernism in children’s illustration (2003), psychological and social aspects related to the illustrations of H. C. Andersen’s work (2005), globalization and diversity in children’s book illustrations (2007), the relationship between illustrations and text (in a book of the author’s own choosing or a comparison of illustration strategies in different editions of the book “Alice in Wonderland” by L. Carroll) (2009), illustration in the world of new media (2011), a national cultural identity of illustrations in the era of globalization (2013).

Viewing the listed topics in a chronological order, we notice that the organizers have, by defining topics, primarily directed researchers towards engaging in some fundamental or more general issues related to children’s book illustration, such as the relationship between the illustration for children and education, art, aesthetics, the matter of the creative process, the influence of the artistic tradition on illustration and the like, so that in the second half of the Symposium’s existence, from mid 80s to date, the topics would become narrower and more specific in relation to the given moments and the developments in society and in art: illustration and fantasy, illustration and animated film, illustrations of books of certain authors (Andersen, Carroll), illustration and children and peace, to the most current and very specific topics: illustration on the market, in the world of globalization, in postmodern terms, illustration and new media… This does not mean that the original “more fundamental topics” have been given definitive answers; they can always be reviewed again in contexts offered by new time and spatial frames and theoretical achievements. We notice very astutely selected topics in the third millennium, which completely reflect the most current issues related to illustration in the newly formed artistic, media and general social frameworks (postmodernism, new media, globalization…).

The authors have, within given topics, found room for different sub-topics or topics that are more narrowly defined, but could be considered within the main topics. Here are some examples of different topics on which the authors have written, that can, in this short article on the long existence of the BIB Symposium, illustrate what some of the authors of the articles have dealt with: Development of Artistic Feeling in Children (Nikita Charushin, USSR, 1971), Concept and Programme of the Theory of Illustration for Children (Frantisek Holesovski, Czechoslovakia, 1971), Aesthetic and social aspects of Illustration of Book (Ella Gankina, USSR, 1973), Some Facts on the Colour Preference among Children and Young People (Hieronym Florek, ČSSR 1975), Child's Perception and Interpretation of Illustration (Anton Macko, Czechoslovakia, 1977), To the Problem of Unity of Text and Pictures in the Book for Little Children (Leo Lionni, U.S.A, 1979), On Artistic Design of a Children's Book (Milan Hegar, Czechoslovak Socialist Republic, 1981), Typographic Layout of one Children's Book, or a Story of Making one Book (L’ubomir Kratky Czechoslovak Socialist Republic, 1981), Influence of Comics on Picture Book Production in the Federal Republic of Germany (Otilie Dinges FRG, 1983), Art Nouveau Illustrations' Influence on the Book of Today (Jana Brabcova, CSSR, 1983), Function of Folklore and its Influence on Children's Book Illustration Development (Vesna Lakicevic, Jugoslavia, 1983), The Motif of Friendship in Illustrations of Books for Children (Jifi Iljey, CSSR, 1987), The Use of Intermediality in Children's Book Illustration (Carla Poesio  Italy, 1989-91), The Book Cover: a Meeting Point Between Art and Advertising Communication (Carla Poesio, Italy, 1995), DTP and Children's Books (Igor Imro, 1997), Information Society and Illustration in Books for Children (Pirjo Julkunen, Finland, 1999), African Illustrators and How They Work and Live (Mbala Elanga Edmond VII, Cameroon, 2001, Illustrated Children's Books in Japan From the 8th Century to Modern Times (Yumiko Bando Saito, Japan, 2001), Postmodernism in Austrian Picture Books (Silke Rabus, Austria, 2003), How a Danish and a French Illustrator approach the same Story by H. C. Andersen (Kirsten Bystrup, država 2005), The Fairy Tale Land of Children And The Age of Plasma Display (Mehrnoosh Moshiri, Iran, 2007), The Verbal, Visual and Aural in Picture books (Riita Oittinen, Finland, 2009), Reading Images (Regina Yolanda, Brazil, 2009), The uses of Cinematographic Language in the Illustration of Children’s Picture-books (Fanuel Hanán Díaz, Venezuela, 2011), My Norwegian Cultural Identity (Bjørn Ousland, Norway, 2013).

On the basis of these examples and the titles of papers themselves we can already gather the wealth and variety of approaches to illustration contained in the BIB Miscellanies.

We will mention some excerpts from the articles of some of the BIB Miscellanies that are interesting from the perspective of the present moment, and we will comment on them, in order to draw a parallel and compare the ways of accessing the studying of illustration in the last half a century of the publishing of the Michellany.

For instance, in the earlier BIB Miscellanies, the authors from the countries of the former Eastern Bloc emphasize the importance of the didactic, pedagogical and ethical in children’s book illustration, which, they feel, is not in opposition with the aesthetic and artistic imperatives, and in order to implement the ruling ideologies among the younger generations in their countries.

Boris Dekhterev (USSR) says about this: „Anyhow, we have come to face a dilemma: whether to abandon absolutely and decisively the view of art which asserts its total independence of each utilitarian aim, or to consider illustration as a phenomenon that cannot be ranged into the sphere of art. The organization of BIB as well as a whole range of other facts proves that in contemporary society this dilemma is being solved in favour of art as a means of ideological influence. And therefore the statement that an illustration has its educational and pedagogical function is not in antithesis with its artistic value, on the contrary this illustration only asserts it.” (Dekhterev 1971: 141)

Similarly, Ella Gankina (USSR) contemplates: „Abstract art, expressionism, surrealism as well as naturalism penetrating into the illustrations for children of today, try to find here an ample space for experimenting regardless of the ideological, aesthetical and instructive nature of illustrations for children and they are very dangerous indeed. The art of illustration of books for children can attain a higher artistic standard and achieve the fully valuable ideological and artistic results only there where it is sponsored by state, involved in the interest of progressive ideas, as well as the artistic standard of books for children.” (Gankina 1971: 147) Gankina adds that the major problem is controlling and ensuring high-quality illustrations in „capitalist“ countries, where children’s book illustration is related to business success and profit, which in her words, leads not only to aesthetic but also to ideological errors.

From today’s perspective, the problem of socialist and communist ideological influences on art and illustration in the countries of the Eastern Bloc is interesting to consider as something that represents an abandoned approach, but it also brings us to the issue of whether the globalist and consumer society ideologies of today are also projected into reality, only in a different way, so that we aren’t aware enough just how much they shape our lives, and even how they shape art and illustration? The BIB Miscellanies contain numerous articles by Eastern Bloc authors in which they consider various problems of illustration in the context of the ideologies of their countries of that time, which is important for historians and theorists of illustration dealing with this period and with this problem, but these articles certainly also point to the values that this approach to illustration has had, which brings us to the fact that Gankina was partly right, because today we are on the verge of a completely different extreme dictated by a consumer and globalist ideology when it comes to children’s books.

The applicability and engagement of illustration is a question in and of itself even today, and not only in the aforementioned ideologically coloured period. Some of the contemporary theorists cite the problem of the attribute „applied“ art, when it comes to illustration.

For example, in Steven Heller and Marshal Arisman’s (USA) book „Teaching illustration“ we find the following text: „Illustration is defined as an applied art. It's a definition wholly inadequate to explain the field or how it works. And yet, in many art colleges and universities, across the country, it is now expected that illustration is an applied art like graphic design. The real definition of illustration is a figurative art form based on story telling.“ (Heler, Arisman 2006: xix)

Just how much the relationship towards illustration has changed we see in how David Blend (UK) treats illustration in his illustration history published in 1969, „as an art exclusively dependent on literature, but still remarkable and valuable“ (Bland 1969: 19). In this time span, to date, illustration has won a more independent position.

Slobodan Ivkov (Serbia), a Serbian theorist of applied arts, particularly of comics[1], views illustration in a following way: „Narrowly speaking, illustration is only a visual interpretation of the text printed next to it. ... Broadly speaking, illustration is a visual interpretation of the situation and a relationship of the author with his surroundings and the attitude towards him. ... The text can, but needs not exist as the initial trigger for the occurrence of artwork; it is not a conditio sine qua non, i.e. a condition without which an illustration cannot be created. ... we come to that that, now more narrowly speaking, a photograph standing next to a text is also an illustration. More broadly, any photograph is by this standard, even without text, an illustration. Alas, brought to an end, so to call it, the thesis about the broader context is as follows: Any two-dimensional artwork performed is an illustration.“ (Ivkov, web source)

In my Master’s paper, I defend a thesis, through research and an explanation of an artistic project, that „an illustration, being a moving illustration within an audio-visual form – a video-illustration of a book – has confirmed it’s universality, and that it’s not limited to a two-dimensional image, but that it’s even wider, a moving, one can even say a film image, with which a literary artwork can be illustrated with“ (Senka Vlahović Filipov 2015: 110) Therefore, a video-illustration is an audio-visual form that channels the message in two codes – auditory (one that is listened to: text, music, various sounds) and visual, which illustrates the text or the message.

Jaleen Grove, a contemporary Canadian historian and theorist of illustration cites similar statements: „In recent years art historians have begun to question the twentieth century taboos surrounding illustration. As the theorization of visual culture has progressed, the reticence to appreciate drawings and paintings made for magazines, advertisement, books and ephemera is increasingly acknowledged as symptomatic of historical moment now passing.“ (Grove 2013: 7)

Looking at the problem of the utility and the engagement of illustration, in the range of considering illustration through the mentioned examples of attitudes of authors from the countries of the Eastern Bloc, the attitude of British illustration historian David Bland, versus several decades of later claims of the mentioned contemporary American, Canadian and Serbian authors that illustration is inadequately defined only as an applied art, we come to the knowledge that in recent decades, illustration has become more appreciated and that it has been made equal to fine art despite its potential for application. This is discussed in one of the recent BIB Miscellanies by a Slovenian author Tanja Mastnak: „Only in the last years book illustration rises more and more interest among theoreticians, curators and also contemporary artists, because it is most elaborated way of communication between textual and visual which survived all the changes through the history of art.“ What has influenced these changes? Mastnak states that the status of book illustration in the context of visual arts was such that it was considered more a segment of design than of high art and that this has changed during the last decades due to processes that took place in contemporary art. „By the spreading of postmodernism in the seventies of the 20th century the general attitude towards the relationship between visual and textual has changed. Strong theoretical background influenced also visual arts. ... Being marginalized and connected with design this particular visual expression formed its own world, a bit separated from other visual languages and more connected with literary worlds.“ (Mastnak 2009: 166,167)

In the same study, Tanja Mastnak mentions a very interesting example of how a group of young artists and curators have, in 2007, organized an exhibition entitled „The Biennial of independents – the first promoter of Slovene contemporary illustration, its authors and contexts“ and how they have gathered around the idea that an illustration is “any visual commentary of the world around us“ and that it isn’t necessarily related only to a book, but that it represents a contextual commentary made in a visual way. The exhibition slogan is: “Look around with the eyes to /not to/ see”.

Therefore, the status of illustration is raised to a higher level both in terms of evaluating illustration as a form of artistic expression in terms of high art, but also within the framework of the graphic industry where it also gained significance, as her place is no longer linked only to a book, to publications, posters and some established forms, but it is recognized that it is present at every step in a time of intensive visual communications in which we are surrounded and exposed to an extremely great number of visual messages of the propaganda industry. Such a position of illustration today has also led to an increased interest for the theory of illustration, which we have already mentioned. These are all facts that support the extraordinary significance of all of the previous and future BIB Miscellanies for the study of illustration at a time when the theory of illustration has gained a kind of a momentum.

The position of the illustrator is one of the key ones in the visual presentation of a text or a message, regardless of the type of text and given circumstances, needs or obligations for adapting to the author, the editor, the concept, publisher, market... The illustrator is always facing a problem, as it was said by Barbara Brathová in the 2009 Michellany: „How to visualize the text to an attractive visual art form, how to potentiate it, to support it, or to conform to it submissively, or vice versa to show the dominance. In the illustrator’s work his personal relationship to the theme and its content is profiled subconsciously. In his attitude to the visual character he clearly presents how he feels the text, how he understands it and how he shall make it understandable for the others. And maybe not.“ (Brathová 2009: 107)

Thus, there is one more very important question related to illustrating books: whether the illustrator is, in a certain way, imposing his own visual experience of the text to the reader, which would for him, with great certainty, be different?

Let’s imagine Little Prince different than how he was portrayed by Exupéry? No other illustration of this character isn’t as much present as this one is, no other illustrator, probably even a far better one, didn’t succeed in suppressing it. Or, for example, when we read a novel and then watch a movie based on that novel, we get surprised because we have imagined the characters completely differently while we were reading the book and the director has presented them differently; or vice versa, if we see the movie before we read the book, while reading, we will certainly visualize the characters as they were represented by actors in the movie. The visual representation of a particular narrative strongly influences the viewer. This does not diminish the importance of the narrative itself, the illustrator, even the director, as someone who visualizes the scenario, inevitably lean on the text, but the creator of a visual representation of the given text imposes his own visual experience to others as well.

But, this is the power of illustration!

The secret of its power in the last half a century is revealed by theorists and historians of illustration from many countries gathered around the International BIB Symposium giving an indispensable contribution to the theory of illustration of the entire world.


References

Bland, David, A history of book illustration: the illuminated manuscript and the printed book, Faber and Faber, London 1969.

Brathová, Barbara, “Alice’s Relationships”, Miscellany International Symposium BIB 2009, Bibiana, Bratislava 2009.

Dekhterev, Boris, “Apprehension of the Surrounding World and the Task of Illustrations in Books for Children”, Zbornik SNG BIB ‘71, Slovak National Gallery, Bratislava 1971.

Gankina, Ella, “On the Problem of Historical-theoretical Research into the Illustration Art of the Books for Children”, Zbornik SNG BIB ‘71, Slovak National Gallery, Bratislava 1971.

Grove, Jaleen, “Evaluating Illustration Aesthetically: Points for Consideration for Those New to the Field.” The Situation Gallery Magazine, Vol. 1, Issue 1, (pg. 7-13), The Situation Gallery, Montreal 2013.

Heller, Steven, Arisman, Marshall, Teaching illustration, Allworth Press, New York 2006.

Ivkov, Slobodan, 60 years of comics in Serbia, http://www.rastko.rs/strip/60godina/60gstripa_12.html

Mastnak, Tanja ”Ut pictura poesis: Visual Interpretations of Poetry in Contemporary Illustration”, Miscellany: International Symposium BIB 2009, Bibiana, Bratislava 2009.

Urblikova, Anna, “Introduction”, Zbornik SNG BIB ‘71, Slovak National Gallery, Bratislava 1971.

Vlahović Filipov, Senka, A video-illustration of the book “An Evening Nude in the Maiden Room of Lenka Dunđerski” by Radovan Vlahović in the function of its image-building (Master's paper, 2015)

www.bibiana.sk (BIBIANA, International House of Art for Children, Bratislava, Slovakia)


Senka Vlahović (Serbia)
visual artist and theorist



[1] Ivkov believes that the comic was derived from illustration and that an equal sign can be put between the comic and illustration, with the difference being that the comic is always an illustration, but the illustration is not always a comic. He points out: „A comic is, although often disputed, more an illustration than an illustration understood in a classic way. A comic is the most beautiful and the most obvious synthesis of the visual and the narrative.“ (Ivkov, web source)